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We get a lot of CV's and resumes from interested candidates who want to join the Fitness O2 family, and we noticed over and over again a shocking trend that does not play to the advantage of applicants.
We thought of writing a small post about how to approach sending your resume or CV to a fitness company and increase your chances of being contacted, here they are:
- Your subject line is everything, in fact the subject line will either prompt a recruiter to open your email, or forever mark it as "read" along side the thousands of read emails they have.
What this means is: make your subject line very specific and quote facts, do not bother with generic or vague subject lines like "Resume Personal Trainer" or "John Doe Personal Trainer CV", but use powerful and specific statements like "ACE Certified Personal Trainer with 5 Years Military Experience", or better yet: "Certified Cross Fit Trainer with Nutrition Certificate". These statements tell more about your credentials, they are factual and will probably get more people to open your email. Think facts, do not use selling jargon like "Excellent Personal Trainer" or "Fitness Professional with Excellent Experience".
- Do not CC different companies on your email: this betrays their privacy and will not only have people annoyed, but chances are many of them will mark your email as "spam" therefore raising the chance of your email getting marked as spam in the future.
- Personalize your email a little bit, add a little twist that makes the recipient feel that you took the time to go through their company's details: "i visited your website and liked the new service you launched...", or "I read your blog post on HIIT and thought it hit bull's eye", "I have seen your gym, and am impressed at how well maintained it is". Do not overdo it, or be dishonest about it, just pick one thing that attracted your attention and mention it candidly in your email.
- People skim through emails, so keep your email short, simple and straight to the point, your objective is to get them to open your CV. The objective of your email is NOT for them to contact you. Let me repeat this one more time: the objective of your email is NOT for them to contact you. That's your CV's objective.
- Use bullet points: If you have a lot to say and cannot get yourself to shorten the email to a few paragraphs, make use of bullet points or headings to make it easier for the recipient to read your email. Making your email a breeze to read will be appreciated, at least making it hard to read will definitely make recipients close the email, or worse, delete it.
So there it is our 5 email tips to applying for a job in the fitness industry. We hope you find it useful, and please feel free to share your experience in the comments below.
Image from the Gartoon icon set from Zeuslicensed under the terms of the GNU General Public License as published by the Free Software Foundation
